Our services
Retail
Brands & suppliers
Store concept & design
Inspiration & courses
Retail
Circel specializes in strategy, offering, and concept development, from vision and customer promise to detailed assortments and store concepts (both physically and online).
Our strength is in translating broad visions and strategies into specific actions and initiatives. To create the best customer experience, we ensure that all four Ps (product, price, place, and promotion) are coordinated and aligned with the same strategy.
Our projects cover the entire chain, from strategy to implementation, but can also focus on specific areas like assortment strategies, store clustering, category development, or store concept and design.
Brands & suppliers
Circel offers development services ranging from insight and strategy to implementation. To ensure that brands' offerings are both relevant and competitive, we frequently adopt a clear Category Management approach. Our goal is to create offerings that are attractive and relevant to consumers while being profitable for retailers and stores. We assist top brands in establishing category leadership and taking long-term responsibility for their categories.
With experience from both B2C and B2B markets, we have particularly deep knowledge within the grocery industry. However, we successfully apply our methods and models to other industries, such as pharmacy, construction, non-food, and electronics.
Our strength lies in linking strategy to concrete actions, coordinating commercial thinking with brand development, and creating solutions that benefit both consumers and customers/partners. From strategy to results, we guarantee a distinct common thread throughout the entire process.
Store concept & design
We have over 15 years of experience integrating retail and category strategy with store design and architecture. We are one of the few consultancies that can define a chain's customer offering and seamlessly translate it into concept and store design - a common thread that connects strategy and implementation.
We create concepts that not only inspire and have the appropriate design level but are also practical, cost-effective, and, most importantly, sales-driven. Our projects frequently begin with our retail strategy services but then progress through overall concept idea, layout, design track, design development, interior design, lighting, communication hierarchy, signage, material selection, purchasing support, and adaptation to unique store locations.
Contact us if you want to create store concepts that are inspiring, modern, effective, and, most importantly, sell.
Inspiration & courses
Circel has extensive experience conducting training courses, as well as inspirational and trend lectures.
Our training can be provided as individual sessions or as part of a larger program. We offer both open industry training and tailored skills development for specific clients. The subject areas focus on our core services within brands and retail, but often with a strong foundation in category management and the development of profitable offers.
We also provide trend and inspiration lectures in industry forums, conferences, and internal strategy processes for our clients.
Examples of areas last year:
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How is my brand prioritized in stores?
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The store of the future
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AI in Retail - What is concrete and what is Science Fiction?
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Optimal POS communication
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Selling sustainability
Examples of customers and forums:
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ECR Sverige
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ICA
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Sales Support
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Orkla Foods
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Livsmedel i fokus
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Stockholm School of Economics
