
We create offers
Relevant to the customer
Profitable for the company
Sustainable for society
About Circel
Circel is a collaborative platform that connects leading independent consultants and experts. Members of the Circel network share common values and are dedicated to a singular objective: generating business value for our clients.
Our team is organized into three distinct levels. At the core, we have a small group of employees who provide the foundation for Circel's operations. We closely collaborate with senior advisors, experienced consultants, and subject matter experts, all of whom we regard as essential partners. Additionally, our partners consist of companies with whom we maintain regular collaboration and hold in high esteem.
Examples of clients








What
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Circel was founded in 2022 by Johan Kaij
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Platform for independent consulting work
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Collaborates with other experts in networks
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Creates offers that are relevant, sustainable, and profitable
For whom
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B2B and B2C perspectives
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Focus on grocery, convenience, foodservice and other retail
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Retailers, brands and suppliers
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Retailtech and Foodtech companies with a growth focus
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Our primary focus is on Sweden and the Nordic region, but we also operate in Europe and globally
How
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Working closely and together with the customer
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Fast and adaptable, with extensive experience
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Optimal teams in collaboration with other top consultants
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Adapted to the customer's situation, focus, and resources
