RETAIL
STRATEGY

Circel specializes in strategy, offering, and concept development, from vision and customer promise to detailed assortments and store concepts (both physically and online). 

Our strength is in translating broad visions and strategies into specific actions and initiatives. To create the best customer experience, we ensure that all four Ps (product, price, place, and promotion) are coordinated and aligned with the same strategy. 

Our projects cover the entire chain, from strategy to implementation, but can also focus on specific areas like assortment strategies, store clustering, category development, or store concept and design.